Mobile and Social enterprise
Posted by prasoonk
Taking your Enterprise Mobile is no longer an option, but a necessity
Mobile adoption is increasing in industries – healthcare, construction, govt. Field workers can download a part of workflow offline. When reconnected, it’d synchronize with the backend application. CIO
- 77% plan to use personal devices to access company data and applications.
- Deploy more than 25 mobility apps in next 2 years.
Mobile enterprise strategy
- Build and Connect: Connect to and run backend systems in support of mobile
- Manage and Secure: Mobile Devices, services and applications
- Extend and Transform: Existing business capabilities need to be extended to mobile devices. Also, create new opportunities to transform the business
The priority needs to be decided for targeting mobile OS. If it is primarily smartphone devices, a technology like Phonegap can be used to reuse code across iOS, Android, Blackberry and Windows phone 8 OS. The technology should be able to support:
- Social networking,
- smarter commerce, and
Sometimes you need to look at the support for feature phones in addition to smartphones. The analytics piece mentioned above, allows developer to track the mobile experience. It also means automatically detect customer struggles, obstacles, or issues. It should enable us to drill down into actual user behavior.
Business Continuity with unreliable networks
The solution should enable companies to connect a distributed system (like point of sales or the sales force’s mobile devices) to a centralized database even though the network infrastructure is unreliable, a common challenge in India. The solution also should provide a cost-effective way to automate highly distributed business processes leveraging remote knowledge workers by replacing heavy web/app servers with lighter client apps.
Build and Connect innovative apps and interactive experiences
Background: There are going to be 10B devices by 2020. 61% CIOs put priority on mobile 45% say that they can achieve increased productivity with mobile apps according to a report by IBM.
It will find its way B2E, B2C applications in different industries like – Retail, Financial services, Distribution according to 2011 IBM tech trends report. It also mentions top mobile adoption concerns. Increasing trend that we are going to witness is BYOD (Bring your Own Device). There will be 200m BYOD soon. My employer Justdial has rolled out Ambassador program, which empowers employees to take our enterprise software on Ipad with 3G connection, wireless Logitec keyboard.
Focus for enterprise unified communication has shifted from reach to relevance. Messaging tools need to provide real-time translation across languages, and IM lingo as well. Soft phones are in vogue, as they use broadband removing voice costs and have better integration on applications. This can be extended to customer interaction as well. The following are components:
- Instant Messaging
- Call Management
There are going to be 1b smartphones by 2016. Do you need more reasons to focus on enterprise mobility.
About prasoonkPrasoon Kumar grew up in the Bokaro Steel City of south Bihar, now Jharkhand. He studied Computer Science and Engineering in IIT Kanpur. For job he moved to the land of opportunity, United States. He was there in the bay area through the internet revolution of mid to late nineties. He spent time admiring the beautiful coastline of California among other things. He moved east coast to the New York after the turn of the millennium working in a brokerage startup. Afterwards, he is back to India for good. He has been working in the enterprises and internet startup, enjoying the city life. He has a beautiful wife, a young 5 years old daughter and 11 years old son.