Local Restaurant Food Festival Discovery on Website and Mobile: Case of Lemongrass Mumbai

I had been to Lemon Grass, Malad West yesterday and enjoyed 30% off on ala carte menu on some (Rs. 2000/- ) minimum food purchase. We just went there because of preference of the host, but for a neutral and adventurous person like me, it’d have been nice, if there I could fish out such an offer and go there instead of 25 other options nearby in Infiniti Mall Malad. Google Search threw me to web pages on asklaila and burrp. At both these places, the information was incomplete. Minimum amount to spend was not specified. I tried harder and found website of the restaurant – LemongrassCafe.In. A slideshow has that, but you might easily miss that. While on that page, I couldn’t help, but notice that FB page had low fan count and above all, Twitter widget was broken stating:

We couldn’t find the twitter data of your account at this time!
Also, the restaurant had spent on an OOH ad on New Link Rd, Malad West for a few days to promote this festive offer.
[Update: 25 Apr 2013: I have observed that engagement on Facebook page has increased considerably. Also, the management is now responding to user complaints in burrp]

About prasoonk

Prasoon Kumar grew up in the Bokaro Steel City of south Bihar, now Jharkhand. He studied Computer Science and Engineering in IIT Kanpur. For job he moved to the land of opportunity, United States. He was there in the bay area through the internet revolution of mid to late nineties. He spent time admiring the beautiful coastline of California among other things. He moved east coast to the New York after the turn of the millennium working in a brokerage startup. Afterwards, he is back to India for good. He has been working in the enterprises and internet startup, enjoying the city life. He has a beautiful wife, a young 5 years old daughter and 11 years old son.

Posted on March 20, 2013, in Facebook, mobile, Mumbai, Social Media, Twitter, Web, web 2.0 and tagged , , , , , . Bookmark the permalink. Leave a comment.

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