Amazon had forayed into India as online product comparison avatar, Junglee. Online shops had listed the product prices over there. Now, it has started showing offline shops for mobile and TV products in the following cities: Bangalore, Kolkata, New Delhi, Mumbai, Chennai, Hyderabad, Gurgaon. It just lists store addresses and phone number, but doesn’t show the availability or price.
Shops selling Samsung Phone in Mumbai
It is an interesting route for world’s biggest marketplace Amazon and a different model as well. Amazon USA, UK etc have 2 models:
- An inventory-based model, where they sell, what they have in their warehouses.
- Additionally, it has a marketplace model, where they allow sellers to list their products in the marketplace and the website visitors can buy on the platform.
The latter is very successful in emerging markets esp BRICS (Brzil, Russia, India, China) as well as Korea, Indonesia etc.
The 3rd model, wherein a location-based price comparison sites show prices from offline stores near you is interesting one in country like India. As a first cut, Junglee Nerby aims to drive web users to make a call to the stores and drive footfalls. I can not find any monetization built into the product as yet.
Comparison of services
|Junglee by Amazon
||Feb 2012 (site launch). May 2013 Nearby Launch
||2 categories, mobile and TV
||Bangalore, Kolkata, New Delhi, Mumbai, Chennai, Hyderabad, Gurgaon
||Coming from Amazon
||Mumbai, Thane, Navi Mumbai, New Delhi, Pune, Gurgaon, Noida
||Stores are listed post personal visit by verification team
||Pune, Mumbai, Delhi, Bangalore and Kolkata
||Patented iso-pricing technology and interesting retailer-crowdsourcing model
500 Startups recently funded Pricebaba.Another player is Pune-based Wicfy, which takes crowd-sourcing model to find cheapest price for a product and had raised money from Eco System Ventures. Naaptol have an Android app listing prices of product from stores, which never expanded beyond Mumbai. MySmartPrice also lists products from e-retailers. A yet-to-be launched portal, IndiaOrders will launch with 60 stores of Mumbai showing their wares for online buying. It takes slightly different route of enabling a buyer to get the products delivered to their homes. Interesting twist here is that a buyer can go to the store for queries, refunds, exchanges as well. It is an interesting segment with increasing middle class of India, but getting constantly updated price from retailers is a challenge. IPO-bound Justdial had a portal called Quick Quotes in works, which they had announced in Feb, 2012. That got coverage from Medianama in Sep and other portals as well. But, that page has been taken off Justdial website since.